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Digital Marketing for Small Business

A practical, low-budget digital marketing course for shop owners, small business staff and students in Karnataka. You will learn to set up Google Business Profile, WhatsApp Business, Instagram and Facebook, plan simple content, understand websites and SEO, run small ads you control, and follow up with customers in an honest, legal way. By the end you can make a monthly marketing plan, measure what works and improve it step by step. No tricks, no fake followers and no promises of overnight results: just steady, honest growth.

⏱ 6 weeks| 📚 9 modules |🎬 25 lessons |📱 Online & offline

👨‍🏫 By Nishu DigiLearn, a Tessovate Technologies initiative

₹650 ₹1,499 + GST

Total including GST • applied automatically at checkout

🎉 Special online price

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What you'll learn

✓Marketing Basics: understand your customer, your offer and your channels, learn the mark
✓Google Business Profile & Local SEO: appear on Google Search and Maps: create and verify your profile, add
✓WhatsApp Business: set up the free WhatsApp Business app, build a catalogue, organise cha
✓Social Media Content: set up Instagram and Facebook for business, plan content with pillars
✓Websites & SEO Basics: understand why a website still matters, choose keywords, apply on-page
✓Paid Ads Basics: learn when to boost a post or use Ads Manager, choose objectives and a
✓Email, Offers & Customer Loyalty: collect customer contacts with consent, follow up by email and WhatsAp
✓Measure & Improve: use GA4 and platform insights, make a simple monthly report, run A/B t
✓Final Assessment: a timed test covering the whole course

Curriculum

9 modules • 25 lessons • 6 weeks

1 Marketing Basics Week 1 • 3 lessons FREE PREVIEW

Understand your customer, your offer and your channels, learn the marketing funnel and set clear, simple goals.

▶ Customer, Offer and Channel Quiz
▶ The Marketing Funnel Quiz
▶ Setting Goals and a Simple Plan Quiz

✅ Quiz after each lesson • 📥 PDF notes

Preview this module →
2 Google Business Profile & Local SEO Week 1-2 • 3 lessons

Appear on Google Search and Maps: create and verify your profile, add photos and posts, handle reviews and keep your details consistent.

🔒 Create and Verify Your Profile Quiz
🔒 Photos, Posts and Updates Quiz
🔒 Reviews and Local SEO Quiz

✅ Quiz after each lesson • 📥 PDF notes

3 WhatsApp Business Week 2 • 3 lessons

Set up the free WhatsApp Business app, build a catalogue, organise chats with labels, reply faster and send updates the right way.

🔒 Setting Up WhatsApp Business Quiz
🔒 Catalogue, Labels and Quick Replies Quiz
🔒 Broadcast Lists and Status Updates Quiz

✅ Quiz after each lesson • 📥 PDF notes

4 Social Media Content Week 3 • 3 lessons

Set up Instagram and Facebook for business, plan content with pillars and a calendar, make Reels and Shorts, write captions and design with Canva.

🔒 Instagram and Facebook for Business Quiz
🔒 Content Pillars and a Content Calendar Quiz
🔒 Reels, Shorts, Captions and Canva Quiz

✅ Quiz after each lesson • 📥 PDF notes

5 Websites & SEO Basics Week 3-4 • 3 lessons

Understand why a website still matters, choose keywords, apply on-page SEO, use Search Console and keep your site fast and mobile-friendly.

🔒 Why Your Business Needs a Website Quiz
🔒 Keywords and On-page SEO Quiz
🔒 Search Console, Speed and Mobile Quiz

✅ Quiz after each lesson • 📥 PDF notes

6 Paid Ads Basics Week 4-5 • 3 lessons

Learn when to boost a post or use Ads Manager, choose objectives and audiences, control budget and schedule, try Google Search ads and read the key numbers.

🔒 Boosting Posts vs Ads Manager Quiz
🔒 Audience, Budget and Schedule Quiz
🔒 Google Search Ads and Measuring Results Quiz

✅ Quiz after each lesson • 📥 PDF notes

7 Email, Offers & Customer Loyalty Week 5 • 3 lessons

Collect customer contacts with consent, follow up by email and WhatsApp, plan festival offers, run referral programmes and grow honest reviews.

🔒 Collecting Contacts with Consent Quiz
🔒 Follow-ups and Festival Offers Quiz
🔒 Referrals and Reviews Quiz

✅ Quiz after each lesson • 📥 PDF notes

8 Measure & Improve Week 6 • 3 lessons

Use GA4 and platform insights, make a simple monthly report, run A/B tests, plan your budget and market ethically.

🔒 Google Analytics 4 and Platform Insights Quiz
🔒 Monthly Reports, A/B Tests and Budget Planning Quiz
🔒 Ethical Marketing Quiz

✅ Quiz after each lesson • 📥 PDF notes

9 Final Assessment Week 6 • 1 lesson

A timed test covering the whole course. Pass it to complete the course and earn your certificate.

📝 Digital Marketing for Small Business: Final Assessment Quiz

✅ Quiz after each lesson • 📥 PDF notes

Requirements

  • Basic computer use (Level 1 or equivalent)
  • No accounting software experience needed
  • A computer to practise on is recommended

🏆 Certificate

Finish all modules and pass each lesson quiz (70%) to earn your unique NDL certificate with QR verification.

📚

Finish lessons

✅

Pass quizzes (70%)

🎓

Get certified

View sample certificate →

Course FAQ

Is this course good for beginners?

It builds on basic computer skills. If you are new to computers, start with a Level 1 course first.

Will I get a certificate?

Yes. Finish all modules and pass the lesson quizzes (70%) to earn your unique NDL certificate with QR verification.

Can I learn online or at the institute?

Both. Learn from home online or attend at our institute, with the same quality either way.

How do I pay?

Pay securely through Razorpay with UPI, cards or netbanking. The price is ₹1,499 plus 18% GST, shown at checkout. Use code LAUNCH50 for a discount.

What's included

  • ✓9 modules over 6 weeks
  • ✓25 video lessons
  • ✓Quiz after every lesson
  • ✓PDF notes (watermarked with your name)
  • ✓Unique NDL certificate with QR
  • ✓Attendance & streak tracker
  • ✓WhatsApp support

Refund policy

Need help choosing?

Talk to us on WhatsApp for free guidance on the right course.

WhatsApp us

📞 +91 76769 02281

Ready to start?

₹1,499 + GST, lifetime access.

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