📈Business Analytics Fundamentals

Understand what business analytics is, the four types of analytics, and the people who do this work.

Calculate the key numbers every business tracks, from margin and AOV to CAC, churn and inventory turnover, and choose good KPIs.

Collect the right data from bills, CRMs and forms, understand data types and sampling, clean messy data and handle personal data responsibly.

Summarise data with averages, spread and percentiles, spot outliers and understand the shape of a distribution.

Spot trends and seasonality, compare periods correctly, follow customer cohorts, apply Pareto and ABC analysis and avoid confusing correlation with causation.

Forecast with moving averages and linear trends, calculate break-even points, test scenarios and understand A/B testing.

Choose the right chart, design simple dashboards, tell a clear data story and present insights to management.

Run a complete analytics project from business question to recommendation, study three Indian business cases and use data ethically.

A timed test covering the whole course. Pass it to complete the course and earn your certificate.